For this project, we partnered with a mix of different filmmakers on one of our most creatively ambitious sports promos to date. While we've produced many similar projects, this one allowed us to push the creative direction further. We drew inspiration from the movie Challengers, experimenting with dynamic shots such as mounting a camera on a racket and simulating the POV of a tennis ball. This was a fantastic opportunity for us to try out new techniques and collaborate with a team where everyone was able to contribute innovative ideas, resulting in one of our most unique promotional videos.
This was a pre-production test of the tennis ball POV shot: